Dhananjay Masoom, the founder of Gaonwala Creation, has been associated with Indian television as writer and creative director for more than 10 years through innumerable fiction shows like ‘Aa Gale Lag Jaa’, ‘X Zone’, ‘Rishtey’, ‘Saturday Suspense’ to name a few. He has the distinction of launching many popular TV shows like ‘Ravan’, ‘Nagin’, ‘Bhagonwali’, ‘Haadsa’, and the recent shows being ‘Rab Se Sona Isshq’ and ‘Housewife- Sab Janti Hai’ on Zee TV. Masoom has also been associated as the content writer with prestigious non-fiction shows like ‘Sa Re Ga Ma Pa’ and ‘Dance India Dance’.